FILE PHOTO: The Apple logo is seen at an Apple Store,in Brooklyn, New York, U.S. October 23, 2020. REUTERS/Brendan McDermid/File Photo

THE NEUTRAL ZONE

Apple will pay $113 million after settling with almost three dozen states after an investigation found the company was slowing older iPhones in an attempt to save them from unexpected battery failure. Arizona, Arkansas and Indiana led the probe into Apple’s practices as many customers theorized that their iPhones were being throttled to push them to buy newer ones. Arizona Attorney General Mark Brnovich said, “Big Tech must stop manipulating consumers and tell them the whole truth about their practices and products.”

In response to this settlement, Apple didn’t admit guilt but pledged to provide “truthful information” about its battery management process over the next three years through its website. This suit follows Apple’s previous settlement of $500 million regarding a similar lawsuit brought by the state of California. Apple agreed to pay $25 to each iPhone user who filed a claim.

MEDIA PERSPECTIVE

Apple Agrees To Pay $113 Million To Settle ‘Batterygate’ Case Over iPhone Slowdowns – NPR – 11/19/2020
Apple first denied that it purposely slowed down iPhone batteries, then said it did so to preserve battery life amid widespread reports of iPhones unexpectedly turning off. The company maintained that it wasn’t necessary for iPhone users to replace their sluggish phones, but state attorneys general led by Arizona found people saw no other choice.

Apple to Pay $113 Million to US States over IPhone Battery Complaints – IndustryWeek – 11/19/2020
Earlier this year Apple agreed to pay up to $500 million to settle a class-action lawsuit over the same issue. In December 2017, Apple admitted that iOS software was tweaked to slow performance of older iPhones whose battery life was deteriorating to prevent handsets from spontaneously shutting down.

‘Rotten’ Apple Pays NJ $3 Million To Settle iPhone Rip-Off Complaint – Fair Lawn-Glen Rock Daily Voice – 11/18/20 “Because the unexplained slow-downs resulted in many consumers deciding that the only way to get improved performance was to purchase a newer-model iPhone from Apple, the alleged fraud resulted in more sales for Apple,” it said. Nearly 3.5 million iPhones in New Jersey were affected by the battery performance issues and undisclosed throttling, Grewal said.

INFLUENCER PERSPECTIVE

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