FILE PHOTO: FILE PHOTO: The Facebook logo is displayed on a mobile phone in this picture illustration taken December 2, 2019. REUTERS/Johanna Geron/Illustration/File Photo

THE NEUTRAL ZONE

Starting Monday, Facebook will begin asking iPhone users to allow the company to track them. This is a direct response to Apple’s planned privacy update, which will essentially do the same thing. 

Facebook hopes asking politely will get in front of Apple’s plan to inform its users about Facebook’s tracking, and ask them if they want to allow it, in its privacy update to iOS 14. iPhone users will soon see two competing messages. Facebook’s pop-up will feature a drawing of a smiling woman, complete with a cup of tea, asking viewers to allow their app activity to support businesses and “get ads that are more personalized.” Once the user responds, Apple’s pop-up will ask its users if they want to allow Facebook “to track you across apps and websites owned by other companies.” 

Facebook’s company officials see Apple’s language as alarmist and could prompt a sizable chunk of iPhone users from rejecting the tracking. The bulk of Facebook’s revenue comes from targeted ads. 

“Apple’s new iOS 14 policy will have a harmful impact on many small businesses that are struggling to stay afloat,” Facebook said in a blog post, “and on the free internet that we all rely on more than ever.” 

But Apple, when it announced its privacy policy back in early December, said the move would empower tech users to have more control of their data. 

 “When invasive tracking is your business model,” said Apple Senior Vice President of Software Engineering Craig Federighi, “you tend not to welcome transparency and customer choice.”

MEDIA PERSPECTIVE

This section includes an aggregation of articles showing different viewpoints on the topic.

Don’t Let Apple’s ‘Privacy’ Fight With Facebook Fool You For A Second – The Federalist – 2/1/2021
To read the Cult of Mac journalists who dominate Big Tech reporting, you’d think America had flipped the calendar back 10 years to a simpler time when Apple, Inc. was seen as some white knight fighting for innovation, user privacy, and a freer, hipper future. Facebook, on the other hand, you might read, stands for old-fashioned corporate greed. It’s garbage, of course — the good guy part, anyways.

Facebook-Apple skirmish is the latest in a fight that stretches back more than a decade – CNBC – 12/23/2020
Apple CEO Tim Cook gave a slap at the business practices of Big Tech rivals during an impassioned speech at a privacy conference in Brussels in October 2018. “Every day, billions of dollars change hands, and countless decisions are made, on the basis of our likes and dislikes, our friends and families, our relationships and conversations. Our wishes and fears, our hopes and dreams,” Cook said. “These scraps of data, each one harmless enough on its own, are carefully assembled, synthesized, traded and sold.”

Facebook is more popular than ever, but the next iOS 14 update could change all that – Express.co.uk – 2/1/2021
In its most recent quarterly earnings call, the Californian social network reported $28 billion in revenue in the last three months, and saw its users grow to 1.84 billion daily active users and 2.8 billion monthly active users. If you count the “family of apps” owned by Facebook, including the likes of Instagram and WhatsApp, the company reported 3.3 billion monthly active users. Given that there are only 7.8 billion people alive on the planet right now, that’s a good proportion logging into an app owned by Facebook co-founder Mark Zuckerberg every single month. However, during the record-breaking earnings call, Facebook warned investors that things could take a turn for the worst in the coming months.

Facebook and Apple will miss 2020, unlike everyone else – The Japan Times – 2/1/2021
Sometimes blowout earnings aren’t enough. For the third quarter in a row, Facebook Inc. and Apple Inc. generated billions upon billions in profits and flexed the power of their dominant businesses. Despite the impressive showings, the market reacted with a shrug — and perhaps for good reason.

INFLUENCER PERSPECTIVE

This section includes an aggregation of tweets showing different viewpoints on the topic.

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